Current 2024 Toyota RAV4 Prime SUV Special offers

2024 Toyota RAV4 Prime SUV

Starting at $45,040*

The standard features of the Toyota RAV4 Prime SE include Dynamic Force 2.5L I-4 177hp hybrid powertrain , 2-speed CVT transmission with overdrive, 4-wheel anti-lock brakes (ABS), Side seat mounted airbags, Curtain 1st and 2nd row overhead airbags, driver knee airbag, Airbag occupancy sensor, Air conditioning, 18" aluminum wheels, All-wheel, Cruise control, Full-Speed Range Dynamic Radar Cruise Control (DRCC) distance pacing, ABS and driveline traction control

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Cash Offer


Colorado EV Tax Credit

Manufacturer Offers

  • $3,500 cash back

Applies to select new 2024 Toyota RAV4 Prime.   See Trims

Disclaimer(s) :
  • Tax credits are available in Colorado for the purchase or lease of new electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs). Colorado taxpayers are eligible for a state tax credit of $3,500 for the purchase or lease of a new EV on or after January 1, 2025, with a manufacturer’s suggested retail price (MSRP) up to $80,000. Lease agreements must have an initial term of at least two years. Beginning January 1, 2025, Coloradans purchasing an EV with an MSRP up to $35,000 will be eligible for an additional $2,500 tax credit. Credit assignments may be subject to a $250 administrative fee. Additional eligibility criteria may apply. For the most current and specific details consult the Colorado Department of Revenue or a tax professional.